Showing posts with label Domain Speculation. Show all posts
Showing posts with label Domain Speculation. Show all posts
Monday, July 9, 2007
Wednesday, July 4, 2007
For Domainers (advanced topic): So, what does it take to justify buying a domain?
Well, this topic may not be that advanced, but some of the concepts may be new to someone outside the domainer/domaining world. Basically, a process I apply (which may be a secret to some domainers or something they might not like to share so eagerly) to purchasing domain names is:
1) simply conducting a keyword search to see how often it it it is searched monthly. Of course if no one is searching for the phrase, it probably doesn't justify buying it because that's the primary indicator there' s no interest in it. There's a reason why Sex.com sold for $12 million. It's regularly the #1 or #3 searched term on the Internet. Make sure you check "unfiltered" on any site that helps you figure out what search words are the top words if you want doublecheck this somewhat known fact.
2) if it is popular, I evaluate to see if the people who would "directly navigate" to this domain by typing in the words and then adding ".com" to the end of it would actually see something they might want to click on for a domainer to monetize it.
However, the question I pose to domainers and experts out there in the field is how many searches justifies making efforts in creating a website around it. One hundred (100) searches a month? 1000 searches? The latter is not as common as the former in terms of actual statistics. So, how do you know if you are looking at domains that appear like "diamonds" (diamond.com coincidentally sold for $7.5 million dollars) or "gold"? Is it when you see a phrase that's searched 1000 times a month and the domain is still available? Hhow about the lower end of 100? How about 300?
It's a question that needs to be verified & I'll pose it to some common domainers and key figures in the domaining business. Look for a follow up on this post later on.
1) simply conducting a keyword search to see how often it it it is searched monthly. Of course if no one is searching for the phrase, it probably doesn't justify buying it because that's the primary indicator there' s no interest in it. There's a reason why Sex.com sold for $12 million. It's regularly the #1 or #3 searched term on the Internet. Make sure you check "unfiltered" on any site that helps you figure out what search words are the top words if you want doublecheck this somewhat known fact.
2) if it is popular, I evaluate to see if the people who would "directly navigate" to this domain by typing in the words and then adding ".com" to the end of it would actually see something they might want to click on for a domainer to monetize it.
However, the question I pose to domainers and experts out there in the field is how many searches justifies making efforts in creating a website around it. One hundred (100) searches a month? 1000 searches? The latter is not as common as the former in terms of actual statistics. So, how do you know if you are looking at domains that appear like "diamonds" (diamond.com coincidentally sold for $7.5 million dollars) or "gold"? Is it when you see a phrase that's searched 1000 times a month and the domain is still available? Hhow about the lower end of 100? How about 300?
It's a question that needs to be verified & I'll pose it to some common domainers and key figures in the domaining business. Look for a follow up on this post later on.
Monday, July 2, 2007
Domain gold rush?
So, ".com" domains have been available for a long time - a very long time in Internet age. However, as the Internet is becoming more and more global, domain suffixes specific to each country are popping up every day. Thus, the goldrush of domains Internationally is creating impetus for people all over the world to find the next new Diamond.com (which, by the way fetched $7.5 million).
"As people in many regions go online, these names will become great pieces of real estate," says Marc Ostrofsky, president of iReit, a private company that is accumulating domain names and is backed in part by Starbucks (Charts) founder Howard Schultz. In the past year and a half, iReit has amassed a domain portfolio of more than 400,000 names.
This spring it spent millions of dollars - Ostrofsky describes the amount as "mid-seven figures" - to buy up a collection of names ending in .de (Germany), .nl (the Netherlands) and .fr (France). The firm is now looking into deals in India and China." [1]
"One explanation for the offshore-domain gold rush is pretty straightforward: Try to register almost any dot-com name, whether an acronym, a compound word, or even a common typo, and you'll find it's gone. " [1]
Based on reported sales between June 11, 2007 and June 24, 2007, DN Journal reports 5 of the most expensively sold domains cost more than six figures including the top domain "Masculin.com" which roughly sold for $201,792 dollars which is "masculine" in French. A non ".com" website in "CC.cc" went for $70,000. Several International domains fetched more $25 gran from Apartamentos.es ("apartments" in Spanish) for a little over $40 gran, 3 German domains (Solar4you.de, red.de, check.de) all sold for 20,000 Euros or about $27 thousand dollars. Six.tv went for $25k. Moneytalks.tv for 15 gran, Heidi.ch just under 15k. Even a UK domain went for a little less than 12k -- I don't like the domains that have more than one period like "co.uk" or "co.jp". I know that people who are surfing are lazy and even that extra "period" or "dot" puts them off. A majority of the top selling domains are still ".com's", but other domain suffixes are starting to penetrate the top selling list. [2]
And as usual, with the Internet industry, we can't ignore the adult category. While Diamond.com is listed as one of the highest domain sales, Porn.com was sold recently for $9.5 million and before that, supposedly Sex.com was sold for $12 million. [3]
1. http://money.cnn.com/2006/08/29/technology/nextbigforeign.biz2/index.htm
2. http://www.dnjournal.com/domainsales.htm
3. http://domainnamewire.com/2007/05/15/porncom-sells-for-95m-cash/
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